ServiceTitan pricing

What ServiceTitan costs, and what drives the number

ServiceTitan doesn't publish a price, which makes it hard to compare against anything. Here is how the quote is actually built, and what to ask for in writing before you sign.

Written for commercial HVAC/R shops · Updated 2026

There is no list price

ServiceTitan is quoted per shop. There is no published rate card, no public tier pricing, and no calculator on their site — you get a number after a discovery call and a demo. That is why the most-read answers to this question are contractors comparing notes with each other rather than anything official.

What is consistent across those accounts is the shape of the bill, and the shape is what you can actually plan around. You are buying a per-technician subscription, plus a one-time implementation project, plus whichever add-on products you take — on an annual agreement. What each piece costs varies enough by crew size and configuration that no published figure will match your quote.

The number that matters is your first-year total: subscription for every seat you will actually license, plus implementation, plus add-ons. Ask for those as separate line items.

The six things on the quote

Every ServiceTitan quote is assembled from the same pieces. Knowing them ahead of the call is most of the negotiating leverage you have.

Per-technician licensing

The core of the bill. You pay per technician seat, every month, and it climbs every time you hire. Ask what a seat costs and what happens to it when you add three techs next spring.

Office and admin seats

Dispatchers, CSRs, and back-office staff are licensed users too. On a shop with a small field crew and a busy office, these seats can be a meaningful share of the total.

Implementation and onboarding

A one-time project fee, quoted separately from the subscription, covering data migration, configuration, and training. This is where most of the surprise lives for a first-time buyer.

Add-on products

Marketing Pro, Dispatch Pro, Pricebook Pro, Fleet Pro, and Phones Pro are separate products with separate line items. The base subscription does not include them.

Payment processing

If you run card payments through the platform, processing is its own rate. Worth pricing against whatever you use today.

Contract term

Ask how long the term is, whether it renews automatically, and what the renewal increase looks like — in writing, before you sign.

When ServiceTitan is more than you need

ServiceTitan is a capable platform built for large, multi-branch operations — and it's priced like one. For a lot of commercial shops, that means per-technician pricing that climbs fast, multi-year contracts, and a level of complexity that takes weeks to set up and a dedicated admin to run. If you have a marketing department and twelve branches, that overhead buys you something. If you have fifteen techs and a dispatcher, it mostly buys you a bigger bill.

If you're a smaller commercial HVAC or refrigeration shop, you don't need an enterprise suite. You need to dispatch your crew, run clean work orders, keep the service history on every unit, and have it all work in the field. That's exactly what ServiceBase does — without the per-seat bill or the enterprise overhead.

ServiceBase vs. ServiceTitan, at a glance

A fair, high-level look at where each one fits. ServiceTitan is built for the enterprise; ServiceBase is built for commercial shops that want simple and reliable — at a price you can read without a sales call.

ServiceBase
ServiceTitan
Published price
$15,000/year, on this site
Not published — quote only
Pricing model
Flat, no per-tech fees
Per-technician, climbs with crew
Office & admin users
Unlimited, included
Licensed seats
Implementation
From $2,500
Quoted separately
Add-on modules
None — everything included
Priced separately
Contract
Twelve-month term
Annual, often multi-year
Best fit
Commercial HVAC/R and equipment service
Large, multi-branch operations
Setup
Founder-led, days not weeks
Enterprise onboarding

See what you would be switching to

Every job, every tech, every status — on one screen the office and field share.

FIG 1.0 — The Ultimate Dispatching Screen
ServiceBase dispatch board showing commercial service jobs by status and technician

ServiceTitan pricing questions

How much does ServiceTitan cost?
ServiceTitan does not publish a price. It is quoted per shop, based mainly on how many technicians you have, which tier you buy, and which add-on products you take, plus a separate one-time implementation fee. Because those vary so much, no figure you find online will match the number you are quoted — ask for the four line items in writing instead.
Why doesn't ServiceTitan publish pricing?
Because the price varies widely by crew size, tier, and add-ons, and because quoting each shop individually gives more room to price to the account. The practical effect is that you cannot compare it to anything without going through a sales process first.
Is there an implementation fee?
Yes. Implementation is quoted separately from the subscription and covers data migration, configuration, and training. Ask for it in writing alongside the subscription quote — the two together are your real first-year cost.
Does the price go up when I hire a technician?
Yes. Licensing is per technician, so every hire adds to the monthly bill. This is the single biggest difference between per-seat pricing and flat pricing, and it is worth modelling against your hiring plan for the next two years.
What is a cheaper alternative to ServiceTitan?
ServiceBase is $15,000 a year, flat, with unlimited users and no per-technician fees. It is built specifically for commercial HVAC, refrigeration, and equipment service shops rather than large multi-branch residential operations, so it is a narrower product — and a published price you can compare without a sales call.
How do I get an accurate ServiceTitan quote?
Go in with your technician count, your office headcount, the add-ons you actually want, and your data migration scope. Ask for the subscription, the implementation fee, the contract term, and the renewal escalator as four separate numbers. Anything quoted as a single bundled figure is hard to compare later.

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